Are pre-built templates for automation actually ROI-positive, or do they just move the work around?

We’ve been looking at using templates to speed up our automation deployments, particularly for things like support ticket triage and email nurturing. The promise is clear: use a template, customize locally, deploy in days instead of weeks. But I’ve seen enough project implementations to be skeptical. Templates often look perfect until you try to apply them to your actual data structure and business logic, then you’re basically rebuilding anyway.

We’re trying to calculate whether using templates actually improves ROI or just frontloads the work differently. The theory is templates save time, but I’m wondering if they save enough time to matter, or if we’re paying that time tax somewhere else.

I’m particularly interested in cost-per-hour metrics. Does using a template cut your implementation time in half like the marketing says, or is that kind of claim built on best-case scenarios? And when you do use templates, how much customization typically gets needed before they align with your actual processes? I’m trying to figure out whether template-based deployment is genuinely faster or just feels faster because the platform owns the initial setup.

Has anyone actually measured the time difference between building from scratch versus starting from a template? What does that math actually look like?