Creating automated social media posts with cell references and IF conditions in Google Sheets

Need help building a formula for social media content

I want to create an automated post using data from my Google Sheets spreadsheet. The tricky part is combining multiple cell references with IF statements to make the text dynamic.

Here’s what I’m trying to build:

🚀 Market Alert =IF(C2="BUY" OR C2="BUY SIGNAL", "Bullish", IF(C2="SELL" OR C2="SELL SIGNAL", "Bearish")) ${F2}

Open Position: ${D2}
Risk Level: ${K2}
Target Price: ${L2}
Reward Ratio: up to {N2}

#trading #stocks

How can I properly structure this formula so Google Sheets processes the conditional logic correctly while inserting the cell values into my text template? I keep getting syntax errors when trying to combine the IF conditions with the text formatting.

that ${} syntax is js templating, not google sheets ya know? u gotta use & for concatenation like fin did. also, make sure ur parentheses are balanced when nesting ifs, they often cause those syntax errors.

Google Sheets doesn’t support OR the way you’re using it. You need to completely restructure your formula. Here’s what works:

="🚀 Market Alert "&IF(OR(C2="BUY",C2="BUY SIGNAL"),"Bullish",IF(OR(C2="SELL",C2="SELL SIGNAL"),"Bearish",""))&" $"&F2&CHAR(10)&CHAR(10)&"Open Position: $"&D2&CHAR(10)&"Risk Level: "&K2&CHAR(10)&"Target Price: $"&L2&CHAR(10)&"Reward Ratio: up to "&N2&CHAR(10)&CHAR(10)&"#trading #stocks"

I fixed it by putting OR inside each IF statement and using ampersands to concatenate everything. CHAR(10) gives you line breaks. This kills the syntax errors and keeps your dynamic content working.

You’re mixing template literal syntax with Google Sheets formulas - that won’t work. In Sheets, you need ampersands for concatenation and proper quote wrapping. Break this into helper columns first to debug easier. Put your IF logic in one column, then reference it in your main formula. Watch out for empty cells in your references - they’ll break concatenation. I spent hours troubleshooting my trading post automation before realizing blank cells in my data range were the problem.