Custom workflow actions not appearing in HubSpot workflow interface

I’m trying to set up a custom workflow action in HubSpot but running into issues. Here’s what I’ve done so far:

Steps I completed:

  • Set up a HubSpot developer account and configured an app with the right permissions and redirect URLs
  • Successfully created action definitions using Postman with my app ID and API key
  • Verified the definitions exist by making GET requests to the automation API
  • Installed the app in my test environment using the installation URL
  • Completed the OAuth flow and got the access token
  • Confirmed the app shows up under Connected Apps in the integrations section

The problem: When I go to create a workflow, my custom actions don’t show up in the available actions list. I can’t find them anywhere in the workflow builder interface.

Has anyone encountered this before? Am I missing a step to make custom actions visible in the workflow tool? Is there another way to test if my action definitions are working properly?

Any help would be appreciated!

Had this exact problem last month. Your API calls might be working, but the actions probably aren’t published right. Check that your action definitions have the right objectTypes and they’re actually published, not just created. Also make sure your app has the automation scope - basic workflow permissions aren’t enough. I had to recreate my action definitions with proper object type mappings before they showed up in the workflow builder. Installation looked fine, but the definitions were missing stuff.

true, sounds like a caching problem. hubspot can be slow to update new custom actions sometimes. try logging out and in again, or refresh the workflow area. also, check your app’s scopes - permissions might be mismatched.