I use a website to send mass emails and notice messages land in Gmail’s Promotions tab rather than Primary tab. What methods ensure delivery to Primary?
I have experienced a similar issue with Mailgun emails landing in Gmail’s Promotions tab. In my case, adopting a more personalized and less marketing-heavy approach made a difference. I started using less HTML styling and reduced the amount of embedded images, which made the email feel more like a personal message. I also made sure to include a plain text version alongside the HTML to help Gmail’s filter interpret it as less promotional. This experience taught me that even small tweaks in format and content can significantly improve placement in the Primary tab.
Based on my experimenting with Mailgun and Gmail, what ultimately worked for me was simplifying the email design and content. I shifted away from overly formatted, image-heavy layouts and used clear, concise language that resembled a personal communication rather than a mass marketing message. This included using simpler structures and reducing the number of links and promotional language in the body. Additionally, I ensured that the email was properly authenticated with SPF and DKIM. Although these measures are standard, combined with an organic feel in the content, they helped train Gmail to classify my messages in the Primary tab more consistently over time.