We’re in the middle of an enterprise automation review right now, and I’m struggling to build a financial model that makes sense. The spreadsheet has become a nightmare.
Here’s the mess: we have base platform costs for Make or Zapier, but that’s just the starting point. Then we’re adding AI model subscriptions—OpenAI, Anthropic, maybe Deepseek if we go that route. Some workflows need custom code, which might mean different pricing tiers. We’re also trying to account for internal labor: how much time our team spends managing API keys, debugging integrations, and refactoring workflows when something breaks or we hit quota limits.
I found some data showing that companies can see 40% savings compared to Zapier or 60% savings compared to Make when they consolidate, but I don’t know if that applies to our specific setup. And I haven’t figured out how to model the internal time costs. Is it worth paying more for a platform if it reduces our operational overhead?
The hard part is that TCO isn’t just the subscription bill. It’s the stuff nobody talks about in the pricing page: DevOps time, security governance, onboarding time for new automation users on the team, and the cost of downtime when integrations fail.
Right now we’re looking at:
- Platform licensing (Make or Zapier Enterprise pricing)
- AI model subscriptions (currently spread across three vendors)
- Team labor to manage and maintain workflows
- Infrastructure costs if we’re self-hosting anything
- Compliance and security overhead
Has anyone actually built a TCO model that includes all of this? How do you quantify the internal labor piece? And when you factor in a unified AI subscription, does the whole financial picture actually shift dramatically, or is it just one part of a bigger equation?