How to filter Shopify products excluding items with certain tags in collections

I’m working on my Shopify store and need some help with product filtering. Right now I have a smart collection that shows all items tagged with “retail” but I want to do the opposite.

Is there a way to make a smart collection that excludes products with a specific tag? I want to show only products that don’t have the “retail” tag attached to them.

Actually, I don’t necessarily need a whole collection. My main goal is to display about 6 products on a page that don’t have this particular tag. Would there be a simpler approach to achieve this?

Any suggestions on the best method to accomplish this filtering would be really helpful. Thanks!

yeah, smart collections can be a pain for that. just a thought, you could set up a manual collection and hand-pick the 6 products you want displayed. it’s super quick and gives you the control you need over what’s shown.

I faced a similar challenge while configuring my Shopify store. Unfortunately, you cannot exclude items by tags directly within smart collections, which can be quite frustrating. Since your goal is to limit the display to just six products, I suggest bypassing smart collections altogether. Instead, directly edit your liquid templates. You can loop through your products and apply an ‘unless’ condition to filter out those with the ‘retail’ tag. This method provides much greater flexibility compared to collections. Just make sure to thoroughly test your setup to ensure the filtering works as intended.

Try using a custom product filter in your theme’s liquid code instead. Skip the collection modifications and create a dedicated section that pulls from your main inventory and filters server-side. Use a for loop with limit: 6 and an unless condition to skip products with the retail tag. You’ll get exactly what you need without extra collections. I did this on my store last year and it works perfectly for curated product sets. Performance is solid since you’re only processing until you find six matching products rather than filtering entire collections.