I’m working on a website that was created using HubSpot and I need to set up Google Tag Manager with proper data layer implementation. I’ve been searching for ways to configure this but haven’t found clear guidance yet.
My main challenge is understanding how to properly integrate GTM’s data layer features when the site is hosted on HubSpot’s platform. I’m wondering if there are specific steps or configurations needed for this setup.
Has anyone successfully implemented this kind of integration before? I’m looking for practical advice on how to make GTM and HubSpot work together with data layers. Any documentation or resources that explain the process would be really helpful too.
i totally feel you! setting up GTM on HubSpot can be tricky. make sure to place the GTM snippet in the tracking area and utilize HubSpot’s native events for the data layer. it really simplifies the process. hit me up if you need more tips!
Had the exact same problem six months back when we moved our company site to HubSpot. The breakthrough? HubSpot’s built-in analytics messes with custom data layer pushes if you don’t set it up right. Here’s what worked: I built custom modules that push specific events to the data layer at key conversion points. You’ll add the GTM container through tracking settings, but the real work is setting up custom JavaScript in your templates for form submissions and page interactions. Check HubSpot’s dev docs - there’s a section on custom event tracking that saved me. Heads up: HubSpot forms need extra config to send data to GTM properly. Test everything before you go live.