I’m working on improving my Facebook ad targeting by sending more customer information with my Shopify purchase events. Right now my purchase tracking isn’t sending enough data to properly match customers with their Meta profiles.
I want to include customer details like phone number, email address, and full name when a purchase event fires. This should help Facebook better identify users and improve my ad delivery performance.
What’s the best way to add these customer parameters to the purchase event tracking in Shopify? Are there any specific steps or code changes I need to make?
To incorporate customer data into your Shopify purchase tracking effectively, you’ll need to make some adjustments to your Conversions API setup. During the checkout process, extract the email, phone number, and full name from Shopify’s checkout object, and make sure to send this information along with your fbq pixel events. It’s crucial that both your browser pixel and server-side API are configured correctly. Additionally, remember to hash all customer data before sending it to Meta to comply with privacy regulations. Prior to launching your ads, test the implementation using Facebook’s Event Manager to ensure the data transfer is functioning as expected.