How to Send Google Form Data to Custom CRM Using Zapier Integration

I’m working on connecting Google Forms submissions to my custom CRM system through Zapier. I’ve set up the first part using a webhook trigger that catches the form data successfully. The webhook captures three fields: first name, last name, and email address.

Now I need help with the second step. I want to send this data to my CRM using a POST request. My CRM expects the data in this format:

https://mycrm.domain.com/api/contacts/?token=mytoken&key=mykey&fname=John&lname=Smith&[email protected]

I’m not sure which Zapier action to use for making this POST request. I heard about using Postman but I can’t locate it in the available apps. What’s the best way to create this POST request in Zapier to send the form data to my CRM endpoint?

You’ll want to use Webhooks by Zapier to connect Google Forms with your CRM. Set it up with the POST method and your CRM’s endpoint URL. Just heads up - that URL structure you shared looks like it’s meant for GET requests, which won’t work if your CRM expects JSON in the POST body. You can either format the URL with the right parameters or send them as key-value pairs if your CRM accepts body data. I’d test it with a small sample first to make sure everything’s working.

skip postman - that’s just a testing tool. use http by zapier instead of webhooks. it’s built for api calls like this. set it to post, add your endpoint url, and map your form fields to the crm parameters. also, double-check if your crm wants post or get - that url structure looks like it expects get.

Use Webhooks by Zapier to connect Google Forms with your CRM. Set the method to “POST” and enter your CRM endpoint URL. Map your Google Form fields directly in the payload area to match what your CRM needs. Your URL looks like it’s set up for a GET request though. Most CRMs want POST data in the body as JSON or form-urlencoded, not as URL parameters. If your system really needs URL parameters for POST requests, build the full URL with those parameters using Zapier’s data mapping.