I’m working on an automation project and need some help. I want to automatically start a Twilio Studio workflow whenever someone submits a lead form through Facebook Lead Ads.
Basically, when a potential customer fills out my Facebook ad form, I want Zapier to catch that event and then kick off my Twilio Studio flow. This would help me respond to new leads faster.
Has anyone done something similar before? I’m not sure if this integration is supported or what the best approach would be. Any guidance on setting this up would be really helpful.
for sure! just connect fb lead ads as the zap trigger, then use twilio’s ‘start execution’ option. don’t forget to grab your flow sid from the twilio dashboard. i’ve been doing it this way for a while and it works like a charm!
This setup works, but I learned some gotchas the hard way. Set up error handling in your Zapier workflow - Facebook sometimes sends incomplete lead data that breaks Twilio execution. I had leads without phone numbers that made my Studio flow fail silently. For authentication, use your Account SID and Auth Token for Twilio in Zapier, not the API key. I also built a backup webhook endpoint in case Zapier crashes - you don’t want to lose hot leads from Facebook ads.
Yeah, this integration works great. I built something similar last year for real estate leads. The trick is mapping Facebook’s lead data to your Twilio Studio variables correctly in Zapier. Test it with a few sample leads first - the field mapping gets tricky since Facebook randomly changes how they format phone numbers and names. There’s usually a 1-2 minute delay between form submission and when the workflow kicks in, depending on your Zapier plan. Make sure your Studio flow can handle incomplete or weirdly formatted lead data.
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