I’ve built a few browser automation workflows that I think other people would find useful. Things like automated form submission, multi-site data scraping, newsletter signup flows—stuff that solves real problems but takes time to build from scratch.
I’ve heard you can publish these to a marketplace and potentially make some money. But honestly, I’m skeptical. Is there actually demand for this kind of thing? Or is everyone just building their own automations because they’re too specific to each company’s needs?
If there is a market, what kinds of automations actually sell? Are people looking for generic templates they customize, or very specific solutions for particular platforms? And how do you price something like this? What’s even a reasonable expectation for revenue?
Has anyone actually tried selling automation templates? What was the reality?
There’s definitely a market. The reason is that most people don’t want to build automations from scratch—they want to buy something that solves their problem today, customize it if needed, and deploy it.
On platforms like Latenode’s marketplace, people sell templates for common tasks: lead generation, data enrichment, social media posting, customer outreach. The demand is real because the alternative is paying developers or spending weeks learning to build it yourself.
What sells best are templates that are specific enough to be useful out-of-the-box but flexible enough to customize. Like a template for extracting leads from LinkedIn searches—it works for anyone doing lead gen, but each buyer might tweak it for their specific workflow.
The revenue potential depends on how well you market it and how niche or popular the use case is. But yeah, people absolutely buy automation templates. The marketplace model works.
I know someone who tried this, and their experience was interesting. They built a template for scraping e-commerce listings and extracting competitor pricing. It sold a bit, but not as much as they hoped.
The issue was that most buyers wanted something hyper-specific to their needs. They’d buy the template, then immediately ask for customizations. So it became more like consulting than passive income.
What they eventually realized is that templates sell better when there’s a clear, recurring use case. Like automating a monthly report, or daily data collection. One-off problems don’t justify a marketplace purchase when people think they can figure it out themselves.
The market exists but it’s not huge. What I’ve observed is that demand is highest for templates that integrate with popular platforms or services. Like, a template that pulls data from Google Sheets and posts to Twitter will get more interest than a very niche workflow for a tool most people don’t use.
Also, templates need good documentation and clear setup instructions. If someone buys a template and can’t figure out how to deploy it, they’ll leave bad reviews and nobody else will buy it. That’s probably the biggest barrier to success.
There’s a market, but it’s competitive. Success depends on solving a specific pain point well and reaching the right audience. B2B automation templates tend to sell better than B2C because businesses are more willing to pay for time savings.
Pricing strategy matters too. Stack your price too high and nobody buys. Too low and you don’t make it worthwhile. Most successful automation template sellers focus on templates that save users hours per week—that’s where ROI is clear.