I’m running a website and initiating a mass email campaign using Mailgun. Although tests are successful, emails consistently appear in Gmail’s Promotions tab rather than the Primary inbox. How can this be fixed?
Considering similar issues with Mailgun and Gmail, I found that emails often land in the Promotions tab because Gmail recognizes patterns typical of marketing broadcasts. In practice, making emails appear less like mass promotions can help move them to the Primary inbox. Small adjustments in your email content and structure, such as reducing heavy formatting and relying on personalized text rather than flashy graphics, have made a noticeable difference. Additionally, ensuring that domain authentication via SPF and DKIM is properly set up may encourage Gmail to treat your emails as less promotional.
hey, try a more personal vibe instead of heavy html designs. sometimes the promo look gets flagged. also, double-check your spf/dkim records. tweaking your content to be more plain and conversational may help avoid the promotions tab.
I encountered a similar issue while handling my mass email campaigns with Mailgun. After numerous tests, I realized that the key was to reduce any appearance of a bulk mailing. I modified my emails to include a more direct and personal tone while avoiding the heavy, promotional layouts that often trigger Gmail’s classification. Although it was a slow process, I gradually refined the design and language, which eventually resulted in more emails landing in the Primary inbox. Consistent testing and adjustments are essential to navigate Gmail’s filtering nuances.
After dealing with a similar challenge, I’ve found that maintaining a balance between personalization and compliance with best practices for email design is critical. I altered my Mailgun templates by stripping down excessive images and reducing HTML complexity, resulting in fewer emails being tagged as promotional. Moreover, carefully crafting subject lines and preview text to mimic one-on-one communication has also helped. Consistent monitoring and periodic A/B testing proved essential in fine-tuning how Gmail categorizes incoming messages.