Been through this launching internal tools at work. Don’t try convincing people to switch - catch them when they’re frustrated.
Set up Google alerts for “calendly problems” and “scheduling app issues” on Twitter and Reddit. Jump into those conversations with genuine help, not sales pitches. Someone complaining about timezone bugs? That’s when your natural language feature shines.
For coaches, lurk in Facebook groups like “Six Figure Coach” or LinkedIn coaching communities. Watch for scheduling pain points. When someone mentions double bookings or timezone confusion, slide into comments with actual solutions.
The certification program idea is solid, but flip it. Don’t ask programs to recommend you - sponsor their events with free accounts for attendees. New coaches get hooked during training when they’re forming habits.
Found this breakdown of growth tools that might spark ideas:
One more thing - build a simple migration tool that imports from Calendly. Remove all friction. Most people stick with mediocre software because switching feels like work. Make it one click and adoption will jump.