I’ve built several solid automation workflows that I think could be useful to other teams. The idea of packaging them as marketplace templates and actually generating some revenue from them is appealing.
But I’m being realistic about this. Is there actually a market for automation templates, or am I just adding noise to an increasingly crowded marketplace? Who buys these things?
I’m curious about the economics too. If someone else is buying my login automation template, how much are they actually paying? Enough to justify the time I spent building and documenting it? Or is this more of a niche revenue stream that only works if you’re building templates at scale?
Also, what level of support would I be expected to provide? If someone buys a template and it breaks when a site redesigns, am I responsible for fixing it?
I want to be honest about whether this is worth pursuing or if I should just keep these templates for internal use.
There’s actual demand, but it’s specific. Business automations that save teams hours—those move. Login flows for common SaaS platforms, data extraction patterns for popular services, that kind of thing.
Most people aren’t looking for highly specialized templates. They want solutions to common problems. If you’ve built something that handles a frequent use case well, documenting it clearly and putting it on a marketplace can generate consistent revenue. I’ve seen folks make steady income from templates that handle things like CRM data syncing or form submission automation.
On support—that’s up to you. Most creators offer basic support or create templates that are flexible enough to handle minor variations. You’re not expected to maintain templates indefinitely, but having clear documentation about what your template does and its limitations keeps support requests minimal.
The economics work best when you build templates around high-demand tasks, not niche workflows. Start with something you know other teams struggle with.
The marketplace demand is there but concentrated. Common business automation templates—especially those for popular platforms like Slack, Google Sheets, or e-commerce—have steady demand. Niche workflows less so. If your template solves a problem that many small teams face, it can generate meaningful revenue. Most successful template creators focus on high-utility, low-maintenance workflows rather than ultra-specialized solutions.