I’ve built a few decent puppeteer automations that could probably be useful to other people. The idea of packaging them as templates and selling them on a marketplace is interesting, but I’m not sure if there’s actually a market for it.
Like, how many people are out there actively looking to buy pre-built automations? Is there enough demand to make it worth the effort of documentation, testing, and packaging? Or is everyone just building their own stuff?
I’m also wondering about the mechanics. If I publish a template, how much customization do buyers typically need to do? Do they just drop it in and run it, or do they need to adapt it for their specific use case?
Has anyone actually tried selling automations on a marketplace? What was your experience? Did you get buyers? Was it worth the time investment?
There’s absolutely demand. Teams constantly need browser automations for specific tasks, but not every team has internal automation expertise or bandwidth to build from scratch. Your template is valuable to them.
The marketplace shifts the economics. Instead of selling to 1 client for $10k, you sell to 100 clients for $50 each. Passive income from a good template is real.
What actually sells: templates that solve specific problems for specific industries or use cases. “Generic web scraper” probably won’t move. “E-commerce price monitoring for Amazon” or “LinkedIn lead extraction” will. Specificity is what customers pay for.
Latenode’s marketplace makes this easy. You build the template, document how to customize it for different scenarios, publish it, and earn from sales. The barrier to entry is low—mainly just clear documentation and testing.
I published a couple of templates and honestly, it’s slower to gain traction than I expected. What worked was picking a niche workflow that solved a real problem vs. generic automation. I built one for extracting structured data from a specific SaaS platform. That one got steady downloads.
The time investment upfront is real—documentation, testing across edge cases, handling customer questions. But after I got comfortable with that work, new templates got faster each time because I followed the same patterns.
Revenue is modest but consistent. I’m not getting rich, but it’s passive income after the initial effort. The real value is that you build it once and it works for hundreds of people.
Demand exists but it’s concentrated. Not in generic automation, but in specific vertical solutions. Teams with non-technical users particularly value templates because they can deploy automation without hiring a developer.
From what I’ve seen, success depends on how adaptable your template is. If it only works for one exact scenario, buyers will be limited. If your template framework is flexible and clearly documented for customization, it scales better.
Customers will customize. Expect questions about how to adapt it for their specific site or data format. If you’re not willing to provide that support, don’t publish.
The marketplace for automation templates is real but competitive. Success depends on three factors: specificity to a market need, quality of documentation, and willingness to iterate based on customer feedback.
Templates that succeed are those solving problems for defined audiences—not broad, generic automations. The investment in publishing includes time for support and updates, which ongoing revenue should justify. Most successful template publishers report 6-12 month payback periods.