We have both HubSpot and Salesforce running at our organization with synced contact and lead data between the two platforms. I noticed that HubSpot is making about 7000 to 8000 API requests each day to our Salesforce instance. This seems like a lot of calls and I’m wondering if there are ways to optimize this integration. Does anyone know how often HubSpot typically syncs with Salesforce by default? Are there settings or best practices that could help lower the number of daily API calls without breaking the sync functionality?
I’ve encountered similar API volume issues with our HubSpot-Salesforce integration. The first step is to review your sync frequency in HubSpot’s integration dashboard; the default settings tend to be overly aggressive. We adjusted our sync for non-critical data to occur less frequently, which significantly reduced our API calls. Additionally, be cautious of duplicate detection features, as they can send repetitive requests to the API. It’s also worth considering any custom properties or calculated fields that could be constantly querying Salesforce for updates. The volume of your sales team’s activities during business hours will influence these updates as well. By prioritizing which fields require real-time sync versus those that can be batched daily, we managed to decrease our daily API requests by 40%.
first up, make sure bi-directional sync is off. that can really hammer your api limits. we turned off reverse sync for less crucial fields and saved about 50%. also, look out for any third-party apps that might be causing extra triggers.
Those numbers aren’t unusual given your data volume and sync frequency. The default HubSpot-Salesforce connector conducts incremental syncs every few minutes for active records, which can quickly add up, especially with thousands of contacts being updated often. We reduced our API calls by fine-tuning the sync scope; we excluded object types and fields that weren’t essential. Implementing field-level sync rules also minimized unnecessary updates for less critical data changes. It’s worth reviewing your automation rules in both platforms, as workflows and triggers might create cascading updates that lead to excessive API consumption. Additionally, consider any bulk operations or data imports; they can significantly increase your daily API usage.
Check your sync error logs first - failed API calls usually retry automatically and can blow up your numbers fast. We found invalid field mappings were causing hundreds of failed requests daily that just kept retrying over and over. Also look at your workflow timing. If you’ve got HubSpot workflows firing right after Salesforce updates, you’re creating a feedback loop that hammers your API constantly. We moved our non-urgent workflows to off-peak hours and batched similar operations. One more thing - make sure you don’t have old custom integrations running with the native connector. They might be duplicating syncs without you knowing it.