I’m curious about the economics of the Marketplace feature where you can build and sell automation templates. The pitch from Latenode is that you can develop high-value templates and sell them to other organizations, essentially turning your automation work into a revenue stream.
But I’m wondering if this is actually viable in practice. Does anyone here have experience building templates specifically for resale? Are there organizations actually buying these templates, or is this mostly theoretical?
From a business case perspective, if we could offset even 20-30% of our platform subscription through template sales, that would materially impact our ROI. But only if the market exists and customers are willing to pay.
Has anyone actually built and sold templates through a marketplace like this? What kind of demand are you seeing? What templates actually sell, and which ones don’t? Is this making any meaningful financial impact on your subscription costs?
We built four templates and put them on the marketplace about six months ago. Three are doing well, one went nowhere. The learning curve was real.
The templates that sell share something in common: they solve a specific, repeatable business problem that multiple organizations have. We built one for SaaS customer onboarding workflows. That’s consistently our best seller. The others are more niche—good product for our use case, but apparently not many other companies need them.
Revenue wise, we’re offsetting about 15% of our subscription cost monthly. Not life-changing, but meaningful. Enough that the platform essentially costs us 85% of the listed price instead of 100%.
What surprised us was the support burden. People buy templates and then ask questions about customization. We built in documentation, but there’s still follow-up. Budget time for that if you’re considering this.
Templates that sell are usually designed for horizontal workflows—processes that cut across industries. Customer onboarding, lead scoring, reporting pipelines. These have demand across multiple organization types.
Vertical-specific templates need critical mass of that industry’s users on the platform. Without that, even a good template for manufacturing process optimization has a limited buyer pool.
We looked at selling but decided the effort-to-reward ratio wasn’t there for us. The templates we build are so tightly integrated with our specific systems that generic versions wouldn’t be valuable.
Marketplace revenue for automation templates typically follows a pattern: a percentage of organizations will monetize platform value, most won’t. Of those that try, average revenue offset is 10-25% of subscription costs.
This works best if you have templates that solve genuinely painful problems and you’re willing to invest in documentation and support. It’s not passive income. It’s a business line that requires maintenance.
We’ve been testing marketplace template sales for several months. Built three templates targeting standard enterprise workflows—customer data sync, lead qualification, automated reporting.
The customer data sync template is performing well. It’s solving a problem that shows up across industries in different forms. We’ve offset about 18% of our platform subscription through sales.
What matters is that the template solves something genuinely painful that multiple organizations experience. Our most successful template replaced what used to take customization teams 10-15 hours to build. That value proposition resonates in the marketplace.
From a business case perspective, we’re not banking on template sales as primary ROI. But it’s a real offset—meaningful enough that the platform becomes incrementally cheaper as we build proven solutions.
The key is treating it like a real business line. Good documentation, responsive support, templates that genuinely work out-of-box after minimal customization. That’s what drives marketplace success.