I’ve been running Make (used to be Integromat) for two years - it nails everything you’re asking about. The visual builder actually makes sense, unlike most platforms, and it won’t crash on complex workflows that kill other tools. The data operations module sold me - you can transform and filter data between apps without writing code or buying extra tools. Price-wise, it’s cheaper than Zapier’s top plans but way easier than hosting your own solution. Error handling is rock solid, which saved me when inventory syncs kept breaking my entire setup on other platforms. Only complaint is their docs suck for newer integrations, but the template library has most ecommerce stuff covered.