I’ve built a few solid Puppeteer automations over the past year. They work, they’re reliable, and I’ve got a few ideas for workflows that might actually be useful to other people. I’ve heard that some platforms let you sell your automation scenarios on a marketplace.
But I’m trying to figure out if there’s actual market demand or if every developer with a working script is trying to do the same thing. Is the marketplace viable, or is it a “build it and nobody buys” situation?
I’m also wondering about the mechanics. How does revenue splitting work? What’s the average earnings look like for someone selling a template? Does it require ongoing maintenance when sites redesign, or do you sell it once and move on?
And practically speaking—what kind of templates actually sell? Are people buying premade login flows, or is there demand for more specific automations? Is there a sweet spot where the automation is specific enough to be valuable but generic enough that multiple customers could use it?
Has anyone here actually published and sold an automation template? What was the experience like? Did you make enough to justify the time, or was it more of a side thing?
The marketplace is real opportunity, but it’s not passive income. The demand is there—plenty of people need automations but don’t have the skill to build them. That’s your customer.
What sells: specific, well-documented solutions to common problems. A template that logs into a specific SaaS tool and extracts user data. A web scraper for a popular but API-less site. These have market. Generic login flows? Less so.
Revenue model varies by platform. Usually it’s revenue share or licensing. You do need to maintain—sites change, your templates break. That’s a cost consideration.
The real play is building templates that solve problems you actually face professionally. You use them internally, then sell access. You’re already maintaining them anyway. Market validation comes from your own use case.
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I tried selling a template once. Posted it, got a handful of downloads, made about $50 total over six months. Not worth my time for that particular automation. But I know people who’ve had better success with more specialized templates—scraping a specific job board, integrating with niche tools. The key difference was targeting people with a specific pain point, not trying to sell a generic solution.
The marketplace has demand, but it’s fragmented. People buy when they have a very specific need and don’t want to build it. That’s different from searching broadly for templates. Your path to revenue is to build something for a niche or profession, market it in those communities, then sell it through the marketplace. Generic templates compete on price and lose. Specific solutions compete on solving a problem.
Marketplace demand exists but requires realistic expectations. Revenue potential correlates with specificity and target audience clarity. Templates addressing widespread pain points in established platforms command better pricing and sales volume. Maintenance burden is ongoing—sites redesign, APIs change, your templates require updates. The financial model is most viable when templates solve your own recurring needs as well, amortizing maintenance costs across your usage and customer usage. Revenue-share percentages vary but typically fall in 70-30 or similar ranges favoring creators.
Demand exists for specific solutions. Generic templates don’t sell well. Revenue variable. Maintenance ongoing.
Niche solutions sell. Generic ones don’t. Maintain templates yourself first, sell as secondary. Realistic earnings.
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