I’m working on a mass mailing system and need help picking a good email provider. My main concerns are:
Keeping costs low
Making sure emails land in inboxes
Simple setup and use
I’m a solo dev, so I want something easy to manage but still effective. My stack is MERN, but I’m cool with learning new stuff if needed. I’m comfortable with APIs for sending emails, handling rate limits, and checking delivery stats.
I’ve looked at a few options, but I’m curious about your experiences:
What’s the best bang for your buck in terms of delivery and price?
Any under-the-radar services that are newbie-friendly?
Got any tricks for boosting delivery rates with a custom email tool?
As someone who’s built several email systems, I’d recommend looking into Amazon SES. It’s incredibly cost-effective for high-volume sending and integrates well with other AWS services if you ever need to scale up.
One thing I’ve learned the hard way: focus on your content and sending practices just as much as your provider choice. Clean HTML, avoiding spam trigger words, and consistent sending schedules make a huge difference in inbox placement.
For boosting delivery rates, I’ve had success implementing a double opt-in process and gradually ramping up send volumes. It takes a bit more time upfront but pays off in the long run with better deliverability and engagement rates.
Don’t forget to set up proper authentication (SPF, DKIM, DMARC) for your domain. It’s a bit technical but absolutely worth it for improving your sender reputation.
yo mike, check out mailgun. cheap, reliable, and easy to set up. their api’s pretty straightforward for MERN. pro tip: segment your list and personalize content. helps with deliverability big time. oh and dont forget to monitor your bounce rates. good luck man!
I’ve been in your shoes, Mike. After trying various providers, I found SendGrid to be a solid choice for mass mailing. Their pricing is competitive, especially for smaller volumes, and their delivery rates are consistently good. Their API is straightforward to integrate with MERN stack projects.
One tip that’s helped me boost delivery rates: warm up your IP gradually. Start with small batches and slowly increase volume over time. This builds a positive sender reputation.
Also, don’t overlook the importance of list hygiene. Regularly clean your email list to remove inactive subscribers and bounces. This significantly improves your overall deliverability.
Lastly, consider implementing DKIM and SPF records for your domain. It’s a bit technical but goes a long way in ensuring your emails land in the inbox rather than spam folders.