I’m genuinely curious about this and want to understand the market better. I keep seeing claims that people are making good money selling n8n workflows for hundreds or even thousands of dollars. Is this actually happening or just marketing hype?
I’m wondering what kind of value these workflows provide that justifies such high prices. Are these complex business automations that save companies tons of time and money? Or are they simpler templates that just look polished?
For those who have experience in this space, what makes a workflow worth that much? I’m trying to figure out if there’s a real opportunity here or if I’m missing something obvious about the automation market.
I’ve worked on automation projects with several mid-sized companies, and yes - they absolutely pay premium for well-designed n8n workflows. It’s all about ROI. When a workflow cuts 20-30 hours of manual work weekly across multiple employees, that $500-1000 price tag pays for itself in weeks. I’ve had companies drop $2500 on a customer onboarding automation that tied together their CRM, email platform, and billing system. Why? It replaced what used to take half a day of manual work. The workflows that pull big money aren’t simple templates - they’re complex multi-platform integrations with solid error handling, good documentation, and ongoing support. Build something that actually solves real business pain points, and companies will pay for it.
The pricing isn’t just hype, but there’s a huge gap between what people think automation is and what businesses actually need. I’ve watched tons of people try selling basic webhook-to-email setups for $200 and fail miserably. Real money comes from understanding specific industry workflows and building stuff that handles edge cases properly.
Most successful automation consultants I know started by working directly with businesses first - understanding their actual problems, then building solutions around those needs. A manufacturing client paid me $1800 for a workflow syncing inventory data between three systems because their manual process was causing expensive stockouts. The tech wasn’t rocket science, but I knew how their business worked and what could break.
Businesses don’t buy workflows - they buy solutions to expensive problems. Show them measurable time savings or cost reduction, and price becomes secondary to value.
depends on your clients. i’ve sold workflows for $150-$800, nothing crazy expensive. sweet spot is small businesses drowning in repetitive tasks but can’t afford enterprise solutions. sold one to a real estate agent - automated her lead nurturing, saved 15 hours weekly. $400 was a no-brainer for her.