I’m considering diving into freelance work or possibly launching my own consultancy focused on HubSpot services. I’ve been using the platform for some time and feel quite confident with it.
I wonder if anyone in the community has experience with freelance HubSpot roles or has insights about the demand in the market. Are businesses actively searching for HubSpot experts for temporary projects? What types of services are most sought after—do clients prioritize setup and configuration, or are they more focused on ongoing management and optimization?
I would greatly appreciate insights from anyone who has navigated this shift or understands the consulting space around HubSpot. Thank you for your help!
HubSpot freelance demand is really strong right now. I switched to consulting a few years back and found tons of mid-sized companies buying HubSpot but having no clue how to use it properly. Most of my gigs involve setting up their sales and marketing workflows correctly, moving data from old systems, and cleaning up messy implementations from before. Companies usually want to train their own people for day-to-day stuff, but here’s what caught me off guard - integrations with existing tech stack get complicated fast. If you know APIs and connectors well, you’ll have way more opportunities.
There’s definitely a market here, especially for custom reporting. I’ve done HubSpot work for three years and most businesses can’t get useful insights from their data after the basic setup. They’ll get the fundamentals running but then need someone who gets both the tech side and their actual business goals to build dashboards that matter. RevOps consulting has become huge in my practice - companies want someone to connect their sales, marketing, and customer success teams in HubSpot. The recurring revenue is solid since most clients need ongoing tweaks, not just one-and-done setups.