I’m looking for a good SMS solution that works well with HubSpot. I’ve been trying out different SMS apps but they all seem awkward to use or don’t feel like they belong in the platform. I want something that allows me to send and receive text messages directly from HubSpot contacts.
I’m mainly considering Twilio and SignalWire but I’m open to other suggestions. What I really need is bidirectional messaging so I can have proper conversations with leads and customers through SMS.
Has anyone here actually used these services with HubSpot? Which one gave you the smoothest experience? I’d love to hear about the setup process and how well they integrate with the contact records and workflows.
I’ve used HubSpot with SMS for two years and went with Sakari after trying several options. Ditched Twilio because it’s way too complex - you need a developer to set it up, and the HubSpot interface feels clunky. Sakari’s much simpler. The two-way messaging works great and conversations show up in the contact timeline. Took 30 minutes to set up, no tech skills needed. Pricing’s clearer too. Pro tip: make sure your platform syncs contacts properly. Some cheaper ones I tried created duplicates or missed messages completely. Also check for automated workflow support - triggering SMS sequences based on contact properties has been a game-changer for our lead nurturing.
Both Twilio and SignalWire work, but yeah, the integration’s always clunky. SMS platforms just don’t feel native with HubSpot.
Here’s the thing - don’t pick an SMS platform and hope it plays nice. Use automation to make any SMS service work seamlessly.
I built a setup connecting multiple SMS providers to HubSpot through automated workflows. Someone texts? It creates/updates the contact, logs the conversation, and triggers follow-ups. Works in reverse too - send from HubSpot, goes out through your SMS service.
You’re not stuck with one provider’s crappy HubSpot app. Full control over message syncing, contact timelines, and workflow triggers.
I use Latenode for these integrations. Connects HubSpot with any SMS service, no coding needed. Takes about an hour to set up proper bidirectional messaging that actually feels native.
skip twilio - tried it last year and it’s a maintenance nightmare. went with textus instead and love it. hubspot integration feels natural, setup was easy. two-way messaging works great and syncs automatically to contact records. pricing beats most other options i tested.