I’m searching for a webinar solution that connects seamlessly with HubSpot CRM. My main requirements are automatic contact synchronization, attendance tracking capabilities, and the ability to set up automated follow-up email sequences.
Currently I’m dealing with tedious manual data exports and third-party automation tools which create more work than they solve. Does anyone know of a webinar platform that offers smooth native integration with HubSpot? I want something that eliminates the need for manual data transfers and makes the whole process more streamlined.
Any recommendations from people who have actually used these integrations would be really helpful.
I dealt with this same headache two years ago and went with BigMarker after trying a bunch of options. Their HubSpot integration does way more than basic contact sync - it creates custom properties for poll responses and chat engagement during webinars. What sold me was how it segments attendees by actual participation, not just attendance. The automated emails trigger based on engagement scores, so people who asked questions get different follow-ups than lurkers. Setup was easy and support helped configure everything. I’ve been running monthly webinars since then with zero manual data work.
webex events is solid with hubspot - no issues so far. attendance data syncs automatically, plus you can create workflows based on who registered or showed. I’ve been using it for 6 months, no manual exports at all. it also manages custom properties, which helped a lot with lead scoring.
Zoom Webinar with their HubSpot connector has been great for us this past year. Registration syncs in real-time and creates contact records with all our custom fields. What I love most is the attendance tracking - it drops timeline events in HubSpot showing exactly how long someone stayed, which is huge for lead qualification. Automated workflows fire based on attendance without us touching anything. You’ll need a paid HubSpot account for it to work, but we’ve more than made up for it by ditching manual data entry. The reporting’s solid too - all your webinar metrics show up right in HubSpot’s analytics.
GoToWebinar’s HubSpot integration has been a game-changer for us. We switched 8 months ago after dealing with the same manual export nightmare. Registration data flows straight into HubSpot as contacts, and attendance gets logged automatically as activities. The lead scoring really sold me - attendees get different points than no-shows, which makes our nurturing campaigns way more effective. Setup took 30 minutes max and didn’t need any technical skills. Pro tip: create your registration forms through HubSpot instead of GoToWebinar’s native forms - the integration works much better. We’ve saved tons of time on follow-ups since making the switch.