I’m working on a custom admin panel for my website and I want to display analytics data directly inside it. Is there a way to pull Google Analytics charts and show them in my own CMS instead of always going to the Google Analytics website?
I know that Piwik has iframe widgets that you can embed anywhere. Does Google Analytics have something similar? I’m looking for a solution where I can integrate the analytics graphs right into my custom dashboard.
If this is possible, could someone point me to the right documentation or API that I should use? I want my clients to see their website stats without having to leave my platform.
Google Analytics doesn’t have iframe embedding like Piwik, but the Google Analytics Embed API is actually better.
I’ve used it for several client dashboards and it’s perfect for this. Handles authentication automatically and gives you decent-looking charts right away.
Just include their JavaScript library, authenticate once, then drop charts anywhere with a few lines of code. Charts are interactive and responsive.
Way simpler than building custom charts from Reporting API data. Check the official Embed API docs - they’ve got step-by-step examples for different chart types.
One thing though - clients still need to authorize access to their Analytics data first time. After that it’s smooth sailing.
ya, you can use the google analytics reporting api for this. just make sure to set up oauth2 first. after that, you can get the data and create charts using chart.js or d3. it’s a bit more effort than iframes, but gives you way better styling control.
I built this for three client dashboards last year using Google Analytics Reporting API v4. The Embed API zoea mentioned works fine, but I went with Reporting API since it’s way more flexible for custom date ranges and matching your exact dashboard styling. Set up authentication with service accounts - clients don’t have to authorize manually every time, which is nice. You grab the raw data and render it with whatever charting library you’re already using. First one took me two days to nail down, but now I can add analytics widgets to new dashboards in under an hour. The docs are solid with good code samples for most metrics you’ll need.