I’m trying to share a specific Google Analytics 4 report with my client, but I’m running into permissions issues. The report only shows data for one particular subdirectory of our site, not the whole thing.
Right now it seems like I have to give them access to the complete GA4 property, which means they can see analytics data for our entire website. That’s way more access than they need or should have.
Is there a way to limit their access to just this one filtered report? I’ve been searching around but haven’t found a clear solution yet. Maybe there’s a different approach I should be taking?
GA4 doesn’t do report-level permissions like other platforms - you’re stuck with property-level access only, which is frustrating for client work. I recommend using GA4’s sharing features to provide specific insights rather than full access. You can create custom reports with filtered data and either export them as PDFs or set up scheduled emails. While this isn’t as convenient as live access, it ensures your data remains secure. Additionally, consider building Data Studio dashboards linked to your GA4 property. This allows you to control the metrics displayed and share only the dashboard with clients, giving them a clear view of their subdirectory data without exposing your entire property. Both options may require more effort but effectively resolve the access issue without needing separate properties or complex API configurations.
Yeah, GA4 permissions are all or nothing at the property level. I’ve run into this same issue tons of times with clients.
I ended up creating a separate data stream just for that subdirectory. Not as clean as having everything in one property, but you get complete control over what the client sees.
I’ve also set up automated exports using GA4’s API. Pull the metrics they actually care about and push them into a simple dashboard or email reports. Takes some setup time but saves you the headache of managing access levels.
If you want to see how user permissions work in GA4, this video breaks it down pretty well:
Bottom line: GA4 wasn’t built for granular access control. You’ve got to work around it instead of trying to force it.
totally get it, the permissions can be frustrating! setting up a new property for the subdirectory might be your best option. it takes some effort, but at least your client won’t see all the other data. hope that helps!
Been dealing with this exact headache for years. GA4 permissions are rigid - you can’t slice access down to individual reports.
I automated the whole thing instead. Built a workflow that pulls specific data from GA4’s API, formats it into clean reports, and automatically sends them to clients.
This way I control what data they see. No worrying about them poking around where they shouldn’t. Plus I can brand the reports and add my own insights.
Mine runs weekly and saves me hours of manual work. Clients get exactly what they need without the sensitive stuff.
Latenode makes this straightforward with native GA4 connectors - you can build the whole pipeline visually. Way better than fighting GA4’s limitations.
GA4 doesn’t allow access control at the report level; it’s entirely property-based. However, there are a few effective workarounds. One approach is leveraging the Google Analytics Intelligence API to extract relevant data and feed it into a third-party dashboard for customized reporting. My preferred solution is connecting GA4 to Looker Studio. You can filter it to display only the specific subdirectory data your client needs and share that dashboard with them. This way, they have access to real-time insights without the clutter of your full property. While they won’t experience the complete GA4 interface, many clients find the simplified dashboard much easier to understand than navigating through GA4’s complexities.
