I have been working on connecting our third party application with HubSpot CRM. I already figured out how to pull data from our external database and show it as custom cards in the HubSpot interface.
But now I need to actually save this external information permanently inside HubSpot instead of just displaying it. The main reason is that I want to create custom reports and analytics using this data. I also need to cross reference these external records with our existing HubSpot contacts and deals.
Is there a way to push data from an outside system and store it permanently in HubSpot database? I looked through the API docs but I am not sure if this is supported or what the best approach would be.
absolutely! using hubspot’s api is key here. i’ve set up similar connections where you create or update custom objects. just watch out for rate limits; hubspot’s a bit finicky with that!
You can definitely store external API data permanently in HubSpot through their REST API endpoints. I’ve done this several times for clients who needed to sync data from their custom systems. The key is using the appropriate API calls - for contacts you’d use the Contacts API, for companies the Companies API, and for custom data structures you can create Custom Objects through the CRM API. Make sure to handle authentication properly with private app tokens or OAuth, and implement proper error handling since network issues can cause sync failures. One thing I learned the hard way is to always include unique identifiers from your external system as custom properties so you can avoid creating duplicates on subsequent syncs.
I ran into this exact scenario about six months ago when integrating our inventory management system with HubSpot. The solution involves using HubSpot’s Custom Objects API to create dedicated object types for your external data. This allows you to maintain the relational structure you need for reporting while keeping everything organized. Once your custom objects are created, you can establish associations between them and existing HubSpot records like contacts or deals. The workflow automation tools in HubSpot can then trigger actions based on changes to this external data. Just be prepared for some initial setup complexity around mapping your data fields properly and establishing the right association types between objects.