Hey everyone! I’m trying to figure out how to get our marketing data from HubSpot into Airtable using Zapier. Has anyone done this before?
I’m mostly interested in pulling website and email analytics. The main thing I want is to grab that cool chart that shows how each email in a workflow performs. You know, the one with sends, clicks, CTR, opens, and all that good stuff.
I’ve looked through Zapier, but I’m only seeing options for syncing contacts, which isn’t what we need. Are there any tricks to getting the actual analytics data flowing from HubSpot to Airtable?
If anyone’s set this up before, I’d love to hear how you did it! Thanks in advance for any tips or advice you can share.
I’ve been down this road before, and it’s a bit tricky. While Zapier is great for many things, it falls short for complex HubSpot analytics. Here’s what worked for me:
I ended up using a combination of Google Apps Script and the HubSpot API. First, I set up a script to pull the analytics data directly from HubSpot using their API. This gave me access to all those juicy email performance metrics you’re after.
Then, I scheduled the script to run daily and dump the data into a Google Sheet. From there, it was easy to connect the sheet to Airtable using Zapier.
It took some time to set up, but now we have a fully automated system that gives us exactly the data we need in Airtable. The best part? It’s customizable, so we can tweak it whenever our reporting needs change.
If you’re comfortable with a bit of coding, this approach might work for you too. Let me know if you want more details!
hey swiftcoder, i’ve done something similar before. zapier’s limited for this kinda stuff. you might wanna look into hubspot’s api instead. it’ll let you grab those analytics directly. then use a script to push that data into airtable. bit more work but way more flexible. good luck!
I’ve tackled this challenge before, and it’s not straightforward with Zapier alone. Consider using a combination of tools. HubSpot’s Reporting API is your best bet for accessing detailed analytics. You can set up a custom integration using a tool like Integromat (now Make) or n8n, which offer more flexibility than Zapier for complex data flows. These platforms can pull data from HubSpot’s API and push it directly into Airtable. It requires some technical know-how, but the results are worth it. You’ll get exactly the data you need, including those email performance metrics, in a format that’s easy to analyze in Airtable.