I’m part of a forklift company that’s growing beyond our brick-and-mortar roots. We’re ditching our current Wix site because it’s not cutting it for design or SEO. We don’t need fancy features or online sales – just a site that can rank well for specific keywords and look decent with quote request options.
I’ve been checking out freelancers and noticed debates about custom WordPress sites vs page builders. Is the extra cost for a custom site worth it? We’re aiming for better Google rankings and a professional look.
Any tips on finding the right developer or agency would be great. What else should I keep in mind for this project? Thanks for any advice!
I’ve been in a similar situation with my own business and found that investing in a custom WordPress site really paid off. The control over SEO and design allows you to target specific keywords more effectively, which ultimately improves your Google rankings. A custom-built solution means you won’t run into the limitations of page builders, and you’ll have the flexibility to scale your website as needs evolve. When selecting a developer, ensure they have experience in your industry and a track record in SEO optimization. Good luck with your project!
Having worked with several industrial equipment companies, I can attest that a custom WordPress site can be a solid investment for your forklift business. The key advantage is the ability to tailor the site structure and content precisely to your niche, which can significantly boost your SEO efforts. However, it’s crucial to find a developer who understands both WordPress and the specifics of the forklift industry.
When vetting potential developers, ask about their experience with schema markup for local businesses and their approach to on-page optimization for industry-specific terms. Also, ensure they have a plan for creating a responsive design that works well on mobile devices, as many of your potential clients may be searching on-site from their phones.
Remember, the success of your site will ultimately depend on the quality of your content and ongoing SEO efforts, not just the initial build. Factor in costs for regular updates and content creation to maximize your investment.
custom WP can be worth it for SEO n looks, but depends on budget. i went with a good page builder (elementor) for my biz and its doing fine. just make sure whoever u hire knows their stuff bout forklifts and local seo. dont forget mobile optimization!