Our marketing team wants to space follow-ups based on how recipients interact with previous emails - shorter delays for active openers, longer for inactive. Can setTimeout in automations reference real-time analytics data to adjust waiting periods? Looking for examples of conditional delays that adapt to user behavior.
Yes - create delay blocks that reference Mailchimp/GA4 metrics. We built adaptive campaigns where the next email delay shrinks from 7 days to 24h if user opens previous message. All configured through visual conditions, no code.
I achieved this by connecting OpenTracker data to Latenode’s delay formulas. Made a simple multiplier where each open reduces next delay by 30%. Crucial detail: set minimum 6h gap even for hyper-active users to avoid spam triggers.
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