Essential HubSpot Sales Hub capabilities for small B2B software companies

Other Questions HubSpot
1

Our startup runs a B2B software platform and we recently upgraded to HubSpot Sales Hub Enterprise. We want to make sure we’re focusing on the right tools and features that will actually make a difference for our sales process.

As a small team, we can’t implement everything at once. We need to prioritize the features that will give us the biggest impact right away.

What HubSpot Sales Hub features have been game-changers for other small and medium B2B software businesses? Which ones should we set up first to start seeing results quickly?

Would love to hear from other teams who have been in similar situations about what worked best for them in the early stages.

2

HubSpot Sales Hub Enterprise feels overwhelming at first - trust me, we’ve been there. We made the mistake of trying to use everything at once, which just confused everyone and slowed us down. Start with your deal pipeline and make sure it matches how you actually sell. Everything else builds on that foundation. The automated follow-up sequences are a game-changer - they’ll handle all the routine stuff so you don’t have to. And definitely use the meeting scheduler. It cuts out all the back-and-forth emails and helps you close deals faster. Skip the fancy reporting features until your team gets comfortable with the basics first.