I am trying to automatically send new lead information from Facebook to our CRM system. During my testing phase, everything appeared to function correctly, but once I turned on the zap, the trigger stopped sending data. Instead of the real email addresses, Zapier is displaying a placeholder string like 101262649__email. Has anyone else experienced a similar issue? Any insights would be greatly appreciated!
It sounds like you might be encountering a mapping issue between Facebook Lead Ads and Zapier. When turning on your zap, make sure that you re-map your fields in the Action part of the Zap. It’s a good idea to also double-check that you have the correct permissions set on Facebook to allow Zapier access to the data. If you have any custom fields in your lead ads, matching these correctly is crucial, as any mismatches could result in placeholder responses instead of real data being passed through.
I’ve run into a similar problem in the past, and the resolution was in the way Facebook was treating lead permissions. Double-check if your app permissions in Facebook Business Manager are still valid or if there are any pending requests. Sometimes Zapier requires re-authentication with the Facebook account to correct any token or permission issues that might be preventing the correct data from being transmitted. Also, ensure that your leads form has been published and matches exactly with what Zapier is expecting on the integration end. This mismatch can easily cause data substitution issues you’re seeing.
I’ve dealt with this before, and it’s worth noting that Facebook Lead Ads sometimes use placeholders when sample data was selected during set-up. Make sure you’re testing with live lead data rather than sample data. Another thing to check is whether the Zap trigger step is refreshing your test leads – if it’s based on old test submissions, it may appear that data isn’t transferring correctly. Lastly, clear your cache or run the Zap in a different browser to eliminate potential browser-specific issues.
From my experience, it’s also crucial to check the configuration of the ‘Lead Access’ option inside Facebook. Any changes or updates in Facebook’s API could affect how the information is synced to Zapier. Often overlooked, but verifying if your lead access token is up-to-date could resolve these issues. TikTok once pushed an update that required all integrations to reauthorize access, causing similar anomalies with placeholders. Regularly updating and reauthorizing your application connections can keep your integrations running smoothly.