Getting 403 Forbidden Error When HubSpot Tries to Access My Website for Analytics

I’m having a problem with HubSpot’s analytics. When I try to refresh the page data for my external site in HubSpot, I receive an error indicating that the page cannot be retrieved.

The error message is:

Sorry, we encountered an issue fetching your page data. 
Your server responded with:
HTTP 403: Access Denied

However, my website works perfectly fine when I open it directly in my browser. Everything seems normal for regular visitors.

What might be causing HubSpot to receive a blockage while regular users can access my site without any issues? Do I need to adjust any settings on my server?

Check if you’ve got a Web Application Firewall that’s too strict. Had this exact problem last year - our WAF kept blocking HubSpot’s crawler because it looked suspicious. These analytics bots make rapid requests and hit weird paths that trigger security filters. We fixed it by updating our WAF rules to whitelist legitimate analytics services. Also dig into your server logs when HubSpot tries to fetch data. Find the user agent string getting blocked and see what request patterns are failing. It’s not always about IP blocking either - could be the HTTP headers or how often it’s hitting your site. If you’re on managed hosting, they usually have bot detection that needs manual tweaking to let analytics crawlers through.

Your server’s blocking HubSpot’s crawlers while letting regular browsers through. Security settings or your firewall are rejecting requests that don’t look like normal user traffic.

HubSpot’s bots use specific user agents that security plugins often flag as suspicious. Your server sees these automated requests and blocks them with a 403.

I’ve hit this exact problem multiple times. The usual fix is whitelisting HubSpot’s IP ranges and user agents in your server config or security plugin. But it’s annoying to maintain since these lists change constantly.

Instead, I set up automated monitoring that handles this seamlessly. I use Latenode to create workflows that detect when analytics tools get blocked, then update whitelist rules across different security layers automatically.

The automation monitors your site’s accessibility from various sources, catches 403 errors from legitimate services, and adjusts firewall rules in real time. No more manual IP whitelisting or missing analytics data.

Works for any analytics platform, not just HubSpot. Set it once and you’re done with these blocking issues.

your .htaccess might be blocking hubspot’s requests. check for deny rules or strict mod_security settings. shared hosts often have defaults that block anything not resembling standard browsing.

Had this exact problem last year. Your security setup thinks HubSpot’s a malicious bot instead of legit analytics.

Most security plugins use basic pattern matching for threats. HubSpot’s crawlers trip these rules because they make fast automated requests that look sketchy to simple detection.

Whitelisting manually works but it’s annoying. You’re constantly updating IP ranges and user agents whenever HubSpot changes their setup. Plus you’ll hit this same issue with other tools down the road.

I fixed it by building an intelligent gateway that auto-identifies legit services before they reach my main security layer. I use Latenode for a preprocessing workflow that validates incoming requests against known analytics platforms.

The workflow checks request signatures, validates against service databases, and creates dynamic allow rules. When HubSpot or other legit services crawl, they get automatic access without touching your main security settings.

Keeps security tight while letting analytics tools work properly. No more 403 errors, no manual maintenance.

This happens because your site has bot protection or rate limiting turned on. Security systems can tell the difference between real browsers and crawlers by checking request headers, how fast requests come in, and other behavioral patterns. HubSpot’s crawler doesn’t send the normal browser signals your security expects. Most hosting providers turn on bot protection by default, and CDNs like Cloudflare are pretty aggressive about blocking non-browser traffic. Check your hosting control panel for any bot protection that’s enabled. If you’re on WordPress or similar, look for crawler settings in your security plugins. You’ll need to whitelist HubSpot’s user agent strings. Another common issue is rate limiting - HubSpot might be hitting your server too fast, which triggers the 403 error. Adjusting those limits usually fixes it without hurting your security. If you can’t find these settings, contact your host. They can quickly spot what’s blocking the requests and walk you through fixing it.