After watching the latest Figma conference and seeing their new updates, I’m wondering if they’re moving away from serving UX professionals. Here’s what makes me think this:
Figma Make seems aimed at everyone, not designers. This new feature lets anyone create websites from text prompts. It feels like they want regular people to use it instead of focusing on what designers actually need.
They added breakpoints to Figma Sites but not regular files. We’ve been asking for responsive breakpoints in design files forever. Instead they only put this in their website builder tool. It’s like they’re saying design work isn’t important anymore.
First Draft could be way better for designers. Instead of letting us use our own design systems and components, they just give us basic templates. Meanwhile they keep making Figma Make more powerful for non-designers.
Does anyone else feel like Figma cares more about getting new users than helping the designers who built their success? I’m curious what other people think about this direction.
I get your frustration, but here’s a different take.
Figma’s chasing the money - that’s what companies do. They see this huge market of people who want to build stuff but can’t code or design. Way bigger than just professional designers.
This actually creates opportunities for us though. All these non-designers using Figma Make will create terrible websites and realize they need help. More demand for our services.
The real problem isn’t Figma’s direction - it’s that we depend on one tool for everything. I learned this when other platforms I relied on pulled similar moves.
Now I automate most of my workflow outside Figma. Automation handles handoffs, generates design tokens, syncs with dev tools, and manages client feedback. When any tool changes direction, I’m not screwed.
Automation takes care of boring stuff so I can focus on actual design thinking instead of fighting tools. Clients love the faster turnaround too.
Don’t wait for Figma to change back. Build systems that make you less dependent on their priorities.
i think ur overreacting here. figma’s still pushing solid updates for designers - the new variables and advanced prototyping features are great. yeah, the breakpoints thing is frustrating, but they’re probably working on it. companies need to grow, and targeting casual users makes financial sense. doesn’t mean they’re ditching us pros.
I work at a mid-size consultancy and see this totally differently. Figma making design accessible actually proves why we’re valuable - it doesn’t threaten us. When anyone can whip up basic designs, clients spot the difference between amateur and professional work way faster. Had three clients this quarter come to us after trying DIY - they figured out pretty quick that good UX needs strategy, not just nice-looking screens. The tooling complaints are spot on though. They’re launching consumer features while missing responsive breakpoints? That’s backwards priorities. But here’s the thing - Figma needs professional subscriptions to survive. Consumer tools get them noticed, but enterprises write the checks. What worries me more is whether they’ll keep the collaboration features that make Figma essential for teams. That’s what locks us in, not the design tools.
Been using Figma professionally for four years and think this criticism’s premature. Companies expand into new markets after dominating their segment - Figma clearly owns professional design now. Revenue from consumer stuff like Figma Make probably funds the core platform we use daily. What worries me more is whether these features will bloat the interface or kill performance. I’ve watched other design tools crash when they tried doing everything. The breakpoints thing is annoying though - they should’ve fixed that for design files first. Still, I’d rather see Figma grow sustainably than get bought by Adobe and destroyed. Long as the core design features keep improving, I can deal with some consumer additions.
I’ve used Figma professionally for four years and this expansion makes business sense. They’re not ditching professional designers - they’re diversifying revenue to compete with Adobe’s ‘Creative Cloud for everyone’ approach. Honest truth? Professional UX work needs sophisticated design thinking, user research, and iteration that AI can’t touch. These features might actually help us handle basic mockups faster, giving us more time for strategic decisions. Yeah, the breakpoints situation sucks and they should fix that first. But Figma Make isn’t a threat to professional work. Businesses still need proper design systems, accessibility planning, and user testing - stuff only experienced designers can deliver.
Maybe it’s because I’m at a smaller agency, but these changes could actually improve our workflow. When clients show up with rough concepts they’ve made in Figma Make, we get a much better starting point. Way less time wasted in discovery meetings trying to figure out what they actually want. The First Draft templates aren’t final deliverables - they’re conversation starters. I use them for quick iterations during client calls, then rebuild everything properly with our design system. Yeah, the missing breakpoints thing is backwards, but that’s just bad prioritization, not proof they’re ditching professionals. Adobe pulled the same ‘design for everyone’ move years ago and pro tools are still here because complex projects need expertise. The real test? Whether Figma keeps performance solid and adds features we actually use.