Help! Our website's search traffic plummeted. What's the next move?

Hey everyone,

I’m freaking out a bit here. Our company’s website just took a massive hit in organic search traffic. We’re talking about a 75% drop in just one year! It’s crazy to think this could happen to us, especially since we’ve always put so much effort into our content strategy.

I’m curious:

  1. Has anyone else experienced such a huge drop in search traffic?
  2. What could be the reasons behind this kind of decline?
  3. Are there any success stories of bouncing back from something like this?
  4. What steps should we take to recover and prevent it from happening again?

I’d really appreciate any insights or advice you can share. This situation has got me seriously worried about our online presence and marketing strategy. Thanks in advance for your help!

yo, that’s a rough situation man. been there, done that. first thing, check if google rolled out any major algo updates. sometimes they mess everything up. also, look at ur site’s tech health - maybe somethings broken? competitor analysis is key too. dont panic, u can totally bounce back with some work!

I’ve encountered similar issues in my consulting work. A 75% drop is significant and likely stems from multiple factors. Have you recently redesigned your site or changed your URL structure? This can lead to massive traffic losses if not handled properly. Also, examine your backlink profile - a sudden loss of high-quality links can severely impact rankings. Don’t overlook content quality either; Google’s increasingly favoring in-depth, authoritative content. Consider bringing in an SEO expert for a comprehensive audit. They can identify specific issues and develop a targeted recovery plan. Remember, rebuilding traffic takes time, but with a strategic approach, it’s definitely achievable.