Hey everyone,
I’m trying to figure out how to make Gmail create those cool summary cards for our company’s order emails. We send out a bunch of emails with order info and payment stuff, but Gmail isn’t making those neat little cards for them.
Does anyone know if there are special rules or formats we need to follow? I’ve heard there might be some kind of schema or markup we should use, but I’m not sure where to start.
Also, are there any tricks to make our emails more likely to get summary cards? Like certain ways to structure the content or specific things to include?
If you’ve got any tips or have dealt with this before, I’d really appreciate the help! Thanks!
yo, i’ve had some luck with this. u gotta use schema markup in ur emails. it’s like special code that tells gmail what’s what. make sure u include stuff like order #, price, and shipping info. keep it simple tho, fancy designs can mess it up. google has a tool to check if ur markup is good. it takes time, but it’s worth it for those sweet summary cards!
Having worked on email marketing for several years, I can tell you that getting Gmail to generate those summary cards isn’t always straightforward. One key thing we found was using Schema.org markup in our HTML emails. It’s essentially a standardized format that helps Gmail understand the structure of your order information.
We also made sure to include critical order details like the order number, product names, prices, and shipping information in a consistent format. This helped Gmail parse the data more accurately.
Another tip: keep your email design clean and simple. We noticed that overly complex layouts sometimes interfered with Gmail’s ability to generate the cards.
Lastly, don’t forget to test thoroughly. We used Google’s Email Markup Tester tool to validate our markup before sending. It caught several issues we might have missed otherwise.
It takes some effort, but once you get it right, those summary cards can really boost engagement with your order emails.
I’ve dealt with this exact issue for our e-commerce business. Gmail uses email markup language to generate those summary cards. You’ll need to implement JSON-LD or Microdata in your email HTML. Focus on including key order details like order number, total amount, shipping status, and item info. Make sure your sender domain is verified with Google, too. It took some trial and error, but once we got it right, our open rates improved noticeably. Just be aware that it can take Google a few weeks to start generating cards consistently after you implement the markup. Patience is key!