I’m working on automating my lead management process and need some help with integration. Whenever someone fills out a lead form through my Facebook lead ads campaign, I want to automatically start a specific Twilio Studio workflow.
I’ve been looking into using Zapier as the middleware to connect these two platforms, but I’m not entirely sure if this kind of automation is feasible. Has anyone successfully set up something similar before?
If this type of integration is indeed possible, could someone walk me through the basic steps or point me in the right direction? I’m particularly interested in understanding what triggers and actions I would need to configure in Zapier to make this work smoothly.
This integration works great for me, but I did it differently. Skip the webhooks and REST API stuff - just use Zapier’s built-in Twilio integration. It handles everything automatically. Set Facebook Lead Ads as your trigger, then add a Twilio action for SMS or calls through Studio. Watch out for phone numbers though - Facebook grabs them in weird formats sometimes. I threw in a formatter step to clean them up before they hit Twilio. Pro tip: add a delay between lead capture and Studio so you don’t crash your system when leads pour in.
yep, this definitely works! set mine up last month and it’s been running smooth. the key is configuring your studio flow with the rest api execution trigger - don’t use the webhook one. in zapier, use the twilio action to start an execution with your flow sid and pass the lead data as parameters. took me a few tries to get the phone number formatting right, but once it’s dialed in, it works great.
Absolutely doable - I’ve built something nearly identical for client onboarding. Use Zapier’s webhook feature to trigger your Studio flow. First, create a webhook trigger URL in Twilio Studio, then set up Zapier to POST to that URL when Facebook sends new leads. The tricky bit is mapping the data right - your phone numbers and other parameters need to match exactly what Studio expects. I’d test with a few manual leads before flipping the switch. Watch out for rate limiting if you’re expecting tons of leads, but this setup’s solid for most situations.