I’m having trouble setting up separate conversion tracking for multiple HubSpot forms in Google Analytics. My current setup uses event tracking, but it’s not distinguishing between different forms. Each form has its own thank you page, so I’m wondering if there’s a way to track conversions based on the destination page instead. Has anyone successfully implemented this? I’m particularly interested in seeing how organic traffic performs for each form. Any tips or alternative methods would be really helpful!
hey, i dealt with this earlier. try using GA goals based on thank-u pages. go in admin>goals>new goal>custom>destination and enter the thank-u page urls. this track each form diff and organic traffic. hope it works!
have u tried virtual pageviews? u can set them up in gtm for each form submit. then create goals in GA for these virtual pages. it’ll track diff forms + show organic traffic. bit tricky to setup but works gr8 once done
I’ve been down this road before, and it can be frustrating. One approach that worked well for me was combining Google Analytics goals with custom UTM parameters. Here’s what I did:
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Set up destination goals in GA for each thank you page, as Mia92 suggested.
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Then, I added unique UTM parameters to each form’s embed code. This way, when someone submits a form, the thank you page URL includes the UTM info.
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In GA, I created custom segments based on these UTM parameters. This allowed me to analyze organic traffic performance for each form separately.
It took some initial work, but the insights were worth it. You get the benefit of goal tracking plus the ability to segment data by form. Just be careful not to overdo it with too many parameters, or you might hit GA’s processing limits.
Another approach worth considering is using Google Analytics 4 (GA4) if you haven’t already switched. GA4 offers enhanced event tracking capabilities that can simplify this process. You can set up custom events for each form submission, associating them with specific parameters like form ID or name. This method allows for more detailed tracking without relying solely on destination URLs. Additionally, GA4’s exploration reports provide powerful tools for analyzing organic traffic performance across different forms. While there’s a learning curve with GA4, its flexibility in handling complex tracking scenarios like yours makes it a compelling option for long-term analytics strategy.
I’ve found success using Google Tag Manager for this scenario. It allows for more granular tracking of HubSpot forms. Set up separate tags for each form, using the form ID or thank you page URL as the trigger. Then, configure these tags to send events to Google Analytics with unique labels for each form. This method provides detailed insights into individual form performance, including organic traffic conversions. It requires some initial setup but offers more flexibility than relying solely on GA goals. Just ensure you’re familiar with GTM basics before diving in.