Hi there! I’m pretty new to advertising on Reddit and could really use some guidance. I’ve been running a small campaign for about a week now and the Reddit dashboard shows around 262 clicks, but I can’t see any of this data showing up in my Google Analytics 4.
I realize I probably should have used “cpc” for the medium parameter, but even with that mistake, shouldn’t I be seeing Reddit traffic or at least the campaign name somewhere in GA4? I’ve checked the acquisition reports but nothing is there.
Can anyone help me figure out what I’m doing wrong? Also, what’s the best way to set up tracking from the start so I can properly measure how well my Reddit ads are performing?
Your UTM setup looks fine. The “display” medium won’t break anything - I’ve seen much worse parameter choices work perfectly.
Check your date range in GA4 first. Reddit traffic takes 24-48 hours to fully show up, especially in detailed attribution reports.
Go to Reports > Acquisition > Traffic acquisition and filter by “reddit” in the source column. If it’s empty, check real-time reports to see if current traffic shows your UTM tags.
I hit this exact problem last year with a client’s Reddit campaign. Two things were happening:
Reddit’s click tracking counts bot traffic and invalid clicks that GA4 filters out.
Users clicked but bounced before GA4 could fire.
To debug: paste your full campaign URL in incognito and visit your site. Then check GA4 real-time to confirm the session appears with correct source/medium.
For future campaigns, I use “cpc” for medium and add utm_term with the subreddit name. Makes reporting much cleaner across multiple subreddits.
Also set up a custom conversion in GA4 for whatever action matters most from Reddit visitors. Default reports miss most of the story.