Insights from 6 months of freelancing in workflow automation

I’ve been freelancing in workflow automation for six months. During this time, I’ve worked on projects that cost between €500 and €5,000. So far, I’ve come to the conclusion that we’re not ready to fully utilize AI for automation workflows that deliver significant strategic benefits.

There’s a lot of hype around phrases like “I automated my entire team with this workflow” or “I developed a tool that turns X into Y.” However, my experience shows that around 95% of AI applications have serious consistency issues.

On paper, AI-based products look impressive, but in real-life scenarios, they can often fail. The exceptions seem to be tools for content creation or chat integrations on platforms like Telegram or WhatsApp, as they generally justify their cost despite some end-user complaints.

I can’t say what the future holds since tech advances continue to surprise us, but at this moment, most AI offerings are just flashy features that are challenging to implement and don’t provide sufficient tangible benefits.

Of course, there are exceptions.

Spot on. I’ve been doing enterprise automation consulting for two years and see this constantly. There’s a huge gap between what AI demos show and what actually works in production - especially when clients want enterprise-grade reliability. Rule-based automation still beats AI for most business-critical workflows where you need consistency over flexibility. The sweet spot? Hybrid setups where AI tackles creative stuff while deterministic systems handle core workflow logic. Clients always start wanting ‘full AI automation’ but end up loving this balanced approach once they get the reliability trade-offs.

Been building automation systems for 8 years and your numbers match mine. Most people just throw AI at problems that don’t need it.

AI works well for data classification and document processing. Last year we used it to parse invoices from different vendors - worked great since small errors were fine and humans caught the big issues.

Mission critical stuff? Don’t bother. We tried replacing part of our deployment pipeline with AI and it was a disaster. Random failures, inconsistent outputs, couldn’t debug anything.

That €500-5000 range you mentioned is where this really hurts. Enterprise clients can handle some failures and iterate. Small businesses can’t - they need stuff that works immediately.

My rule’s simple: if it handles money, customer data, or anything that could break operations, use traditional automation. Save AI for nice-to-have features where occasional weirdness won’t matter.

totally agree. ive been building automations for small biz clients and the ai tools break constantly with real-world data. clients love the demos but get pissed when it screws up their actual workflows. most problems just need basic zapier or make integrations - boring as hell but they actually work.

Exactly what I’ve seen in manufacturing. After rolling out automation for mid-sized companies, it’s always the same story - AI looks amazing in demos but can’t handle real-world chaos. The biggest problem isn’t even consistency, it’s maintenance. When AI breaks, you need specialists to figure out what went wrong. Most clients don’t have that expertise in-house. Traditional automation fails in predictable ways that their IT guys can actually fix. I’ve switched to selling AI as an add-on instead of the main event - use it for data insights or spotting anomalies, but keep your core processes simple and reliable. The money side is brutal too. One AI failure can eat your entire project budget in downtime costs. Companies in your price range can’t take those hits, which is why boring, proven tech still wins even though it’s not sexy.

Exactly what I’ve seen since switching from traditional dev to automation consulting. The reliability gap hits hardest when clients have messy data or edge cases you never trained for. What kills me is how vendors oversell AI in demos. I get clients who’ve wasted months on solutions that looked perfect in controlled demos but crashed and burned with their actual data formats and business rules. That €500-5000 price range makes it worse - you can’t afford proper testing phases. Traditional workflow tools aren’t as flashy to sell, but they work predictably and you can actually debug them. AI components turn troubleshooting into a black box nightmare where you’re guessing why it randomly started miscategorizing invoices. I’ve had better luck using AI as an add-on layer instead of the main engine. Clients get solid workflows plus some smart features without risking their entire process falling apart overnight.

Your insights are spot on—many AI tools struggle with consistency in real-world use. However, solutions like Agentra show how enterprise workflow automation can move beyond hype, offering scalable, reliable systems that deliver measurable business value rather than just flashy features.