Hey everyone! I’m trying to set up a data pipeline for our marketing analytics. Has anyone successfully used Zapier to connect HubSpot with Airtable for pulling marketing report data?
I’m mainly interested in getting website analytics and email performance metrics. What I really want is to recreate that cool chart from HubSpot that shows email stats (sends, clicks, CTR, opens) for each email in a workflow.
I’ve looked through the available Zaps, but they mostly seem to focus on contact syncing, which isn’t what we need right now. Any tips on how to get this working? Or maybe there’s a better way to pull this data that I’m overlooking?
Thanks in advance for any help or suggestions!
hey there! i’ve done a similar project. instead of zapier, use hubspot’s api directly. you can extract email stats and feed em into airtable with a custom script. it’s more work initially but gives you better control. hit me up for more details.
I’ve tackled this issue before, and while Zapier is great for many integrations, it falls short for complex HubSpot data pulls. Your best bet is to leverage HubSpot’s API directly. You can create a custom script (Python works well) to fetch the specific email metrics you need. Then, use Airtable’s API to push that data into your desired table structure.
For the email performance chart, you’ll want to focus on the ‘email’ and ‘email-events’ endpoints in HubSpot’s API. This allows you to gather detailed stats for each email in your workflows. It takes some initial setup, but once it’s running, you’ll have far more control over your data pipeline than Zapier could offer.
Consider setting up the script to run on a schedule (e.g., daily or weekly) to keep your Airtable data fresh. This approach gives you the flexibility to add more metrics or change your data structure as needed without being constrained by pre-built integrations.
I handled a similar integration challenge for my team a while back. Although Zapier simplifies many workflows, it didn’t quite meet our needs for detailed email performance metrics. I ended up combining HubSpot’s API with Google Apps Script to pull data on a scheduled basis. I used a Google Sheet as an intermediary to reformat the data before syncing it with Airtable. This approach allowed me to customize the data pull and even incorporate calculations that HubSpot’s standard reports don’t offer.
If you decide to go this route, be prepared for a bit of scripting work, but the flexibility really pays off.