Having worked in mid-market SaaS sales for several years, I can say that 42% average attainment does seem quite low. In my experience, most companies aim for at least 60-70% of reps hitting quota, with top performers often exceeding 100%.
However, it’s crucial to consider the context. HubSpot is known for setting aggressive targets, which could explain the lower figure. Market conditions, product complexity, and sales cycle length all play a role in attainment rates.
As for Repvue, while it can provide some insights, I’d be cautious about relying solely on their data. It’s self-reported and may not always present a complete picture. I’d recommend cross-referencing with other sources like LinkedIn, Glassdoor, or even reaching out to current HubSpot AEs for a more accurate understanding.
Ultimately, while 42% seems low, it’s hard to make a definitive judgment without more context about HubSpot’s specific sales environment and quota-setting practices.