Is it possible to create AI assistants without programming experience?

Hi everyone! I work in business development and have zero programming background. I keep hearing about no-code and low-code tools but I’m not sure if they actually work for building real AI solutions.

I want to create some automation tools that could help me with prospecting, generating leads, and handling email workflows. Nothing too fancy, just something practical for my daily tasks.

What would be the best starting point for someone like me? Are there any beginner-friendly tutorials or training programs you’d suggest? I’m open to both free resources and paid options if they’re worth it.

Thanks for any advice!

Absolutely, you can build useful AI assistants without coding knowledge. I started in a similar position about two years ago working in marketing operations. The key is focusing on platforms that integrate well with existing business tools rather than trying to build everything from scratch. Zapier has been my go-to for automating workflows between different apps, and they recently added AI features that work surprisingly well for basic tasks. For email automation specifically, tools like Mailchimp and HubSpot now have built-in AI components that can handle lead scoring and personalized messaging without any technical setup. What really helped me was starting with one specific use case rather than trying to automate everything at once. I began with automatic lead qualification based on website behavior, then gradually expanded to other areas. The learning curve is manageable if you take it step by step and focus on solving actual problems you face daily.