I run a digital marketing company and we’re dealing with account management issues. Our team has grown to 5 people over the years and we now handle analytics for about 200 different clients using one main email address.
The problem is Google’s 100 account limit per email is making it really hard to give proper access to all team members. We work with roughly 100 websites where we set up basic analytics tracking, plus another 100 clients running Google Ads campaigns. These are all active accounts we manage monthly.
We typically bring on 4 new clients each month, but sometimes it spikes higher. Since our client retention is really good, this account limit keeps becoming a bigger headache.
I built a custom script to handle adding and removing team access, but now I’m thinking about creating separate email accounts like [email protected], [email protected], etc. This feels like a messy workaround though.
Our workflow involves different people handling different parts - one person does GTM setup, another builds dashboards, someone else manages ad campaigns, and another reviews conversion issues. We need flexible access since workloads shift around.
Planning to hire 2 more team members soon, so I need to figure this out before scaling further. GA 360 would solve it but the cost is way too high for us.
How do other agencies handle this situation? Looking for practical solutions that don’t break the bank.
Been dealing with this headache for years at different companies. Multiple emails work but become a total mess when people leave or you need to check permissions quickly.
Google Cloud Identity saved us. Create service accounts that don’t eat into personal email limits. Each one manages its own GA properties, and you control who gets in through IAM roles.
I’d set up 3-4 service accounts for different client groups. Add team members as needed. When someone quits, just remove them from the service accounts instead of digging through 200+ GA properties.
Workflow’s clean - GTM person gets the setup accounts, dashboard person gets reporting accounts, etc. No more constant email switching.
Takes a day to set up but scales way better than email chaos. We’re running 300+ properties this way with zero Google limit problems.
Bonus: everything stays in your company’s Google Workspace. You keep control and see all access in one spot.
we bit the bullet and went with GA360. i get that cost is an issue, but factor in the time ur wasting on email management n headaches - it pays for itself. we were burning 8-10 hours monthly just on access management b4 switching. with 200+ properties, try negotiating a discount with google. can’t hurt to ask.
Multiple emails work but yeah, it’s messy as hell. Had this same problem at my last job and found something way better.
The real pain isn’t just account limits - it’s all the manual switching, tracking who has access where, and wasting hours every month on user management.
You need automation that handles access management for you. I use a workflow platform that connects to Google Analytics API and manages permissions based on team assignments.
Set rules like “new client in spreadsheet = give GTM person GA access” or “client goes inactive = kill all team access.” Done with manually adding/removing people from 200+ accounts.
You can automate account creation across multiple Google accounts too. New clients get distributed automatically to whichever email has space. Your team works normally while automation handles the permission mess.
Saves me 5-10 hours weekly vs doing it manually or with basic scripts. When you hire those 2 new people, just add them to the automation rules instead of touching hundreds of accounts.
Latenode handles the Google Analytics API stuff without coding. Way more scalable than juggling multiple emails.
Hit this same wall two years ago with ~150 client accounts. Multiple emails work way better than expected, but you absolutely need documentation or it becomes a nightmare. Here’s what saved us: shared Google Workspace with clean naming like [email protected], [email protected], etc. Each email handles 80-90 accounts - stays under the limit with room to grow. Simple spreadsheet tracks which clients belong to which email. Key thing: one master account owns all GA properties, then add the segmented accounts as users. You won’t lose ownership when people leave or accounts get mixed up. We also set up shared Chrome profiles for each email so anyone can switch contexts without constantly logging in/out. Took about a week to reorganize everything, but it’s been smooth since. Documentation is everything though - without it you’ll waste hours hunting for access. Get this sorted before your next hires start.
Went through this exact thing 18 months ago when we hit 100 accounts. Tried the multiple email thing first - big mistake. Creates way more headaches, especially for urgent access changes or auditing permissions.
Here’s what actually worked: flip the whole setup. Instead of our agency email owning everything, have clients create their own GA properties and grant us admin access. I know it sounds backwards, but stick with me.
Clients keep full data ownership, we get the access we need, and it doesn’t hit our account limits. Took about 3 months to transition existing clients, but all new ones start this way now.
Some clients pushed back initially - they wanted us handling everything. But once you explain the data ownership benefits, most come around. We send a simple setup guide and hop on a quick call if needed.
Best part? When clients leave, there’s zero messy handoff since they already own their analytics. Also makes it super easy when they want to add other agencies or internal teams.