Hey everyone! I’m running an ecommerce site and I’ve completely ignored search engine optimization until now. I really need to get started but I’m totally lost on where to begin.
My business focuses on home security products like door locks and similar items. The supplier gave me a bunch of popular search terms that they got from some SEO research company. I’m not sure what the best way is to actually use these keywords.
Right now I’m using AI tools to create page titles and meta descriptions for my products. Do you think this approach works well or should I be doing something different?
I’m also wondering if adding these keywords to product descriptions makes a real difference for getting found on Google. Any tips for someone just getting started with this stuff would be really helpful!
Yeah, SEO’s a good move, but manually handling keywords and optimizing pages one by one? That’ll kill your time.
I found this out the hard way optimizing product pages for different markets. Manual works, but it’s a nightmare when you’ve got hundreds of products.
You need to automate keyword integration. Build workflows that grab your supplier’s keyword data, check your current pages, then update titles and descriptions based on search volume and competition.
Automate competitor monitoring too - see what they’re ranking for and pivot fast. Plus auto content generation that weaves in keywords naturally instead of wrestling with AI tools manually.
Best part? Automated reporting shows which keywords actually drive traffic and sales. Focus on what works, not guesswork.
For home security, go after long-tail stuff like “smart door lock with app control” instead of generic “door lock”. Automation finds these opportunities without hours of research.
Latenode handles all this with drag-and-drop workflows connecting your ecommerce platform to SEO tools and analytics. Check it out at https://latenode.com
I’ve launched two ecommerce stores and, yes, your supplier’s keyword research is probably decent, but how you use those keywords matters way more. I crammed keywords into product descriptions at first—big mistake. It killed my rankings.
What actually worked was listening to how customers talk during calls or emails. They don’t say ‘residential security solutions’—they say ‘my lock is loose’ or ‘need something stronger than the builder-grade crap.’ That’s your goldmine.
I built category pages around actual problems instead of just product types. ‘Upgrading weak rental locks’ ranked much faster than generic product pages. Use AI tools for initial input, then rewrite everything in real customer language.
Also, image optimization is huge. Most home security sites have poor alt text and filenames, which is an easy win for image searches. But none of this matters if your site loads slowly or isn’t mobile-friendly, so ensure you fix that first.
Running an online electronics store taught me that AI-generated titles and descriptions are pretty generic and miss what customers actually search for. I got way better results analyzing my Google Search Console data to see what queries already brought people to my site, then optimizing around those real search patterns. For home security products, focus on problem-solving in your content. Don’t just list features - write descriptions that tackle concerns like ‘how to secure apartment door’ or ‘best locks for elderly parents.’ These natural phrases rank better than keyword stuffing. Adding FAQ sections to product pages was a game-changer for me. I pulled common questions from forums and customer emails. Google loves this stuff, and it helped me rank for longer search phrases my competitors ignored. Start with your best-sellers first and work down the list. Don’t try optimizing everything at once.