I’m struggling with API throttling problems when trying to sync data between HubSpot and NetSuite. I built a workflow automation that pulls data from NetSuite’s REST API but I’m running into some serious bottlenecks.
The situation:
Using NetSuite’s REST API to retrieve customer data
My process needs to handle over 1000 records in each sync
HubSpot sends all these API requests at once through my custom integration
NetSuite keeps blocking my requests because too many calls happen at the same time
I keep getting errors and timeouts because NetSuite can’t handle all these simultaneous connections. Has anyone found good ways to solve this? I’m thinking about adding delays between requests or maybe batching them somehow.
Would love to hear about any solutions you’ve used for similar API rate limiting problems. Maybe there’s a better way to structure these calls or some tools that can help manage the request flow?
I’ve been working with NetSuite integrations for three years and the throttling will kill you if you don’t handle it right. Here’s what actually works: implement a token bucket algorithm on your end before requests hit NetSuite. Control your request rate upfront instead of waiting for rejections. NetSuite’s limits change based on server load and your account setup, so watch those response headers for rate limit info. Try SuiteTalk SOAP API too - it often handles bulk operations way better than REST for large datasets. Don’t retry failed requests without proper backoff - you’ll just make things worse.
totally get it! had similar isssues before. consider using exponential backoff for your requests. it helps manage the load and gives netSuite some breather. also, try reducing the number of records per request, that might ease the throttling problems. hang in there!
Had this exact problem last year building a similar integration. You need a proper queue system with controlled concurrency - that’s the key. Don’t let HubSpot fire off all requests at once. I set up a worker that processes requests one by one with a delay between each call. NetSuite’s REST API handles around 5-10 requests per second (depends on your account tier), so I kept mine well below that. Also check your SuiteApp settings - NetSuite support might bump your rate limits if you explain your business case. Sequential processing killed my timeout errors completely, though syncs do take longer.