The Data Enrichment node just got a major upgrade: you can now leverage Waterfall Enrichment for bulletproof, always-on data quality.
Waterfall Enrichment lets your workflows automatically cascade through multiple enrichment providers or datasets - enhancing your records with the best available information, every time. If one source is missing data, Latenode tries the next - so your automations never miss a beat.
Stop settling for incomplete data. With Waterfall Enrichment, your leads, contacts, and internal records are always as rich and reliable as possible.
Use Cases
- Lead Enrichment Automation
Automatically enrich new leads from multiple sources - if the first lookup fails, the next data provider is triggered, filling all gaps before routing to sales. - Contact Data Consolidation
Clean and unify customer or supplier data by pulling from multiple CRMs, public APIs, and internal databases in sequence. - Order & Transaction Validation
Ensure every order or payment is validated against the latest customer info, even if your primary source is offline or incomplete. - Support & Ticket Routing
Instantly fetch the fullest customer or account context from a chain of enrichment sources, for more effective support automations.
Try the Ready-to-Use Waterfall Enrichment Template
We’ve built a template showing how to chain enrichment providers to ensure your data is always complete.
What’s inside the template?
- Input → New lead or contact record
- Automation → Data Enrichment node with waterfall of sources
- Output → Fully enriched record routed back to CRM
Try the Template Now
Watch the Demo
See Waterfall Enrichment in action - no more missing fields or incomplete records, only automated, high-confidence data.
Start Using Waterfall Enrichment Today
- Guarantee richer, more reliable data in every workflow
- Automatically chain fallback enrichment providers
- Deliver high-quality records to marketing, sales, support, and beyond