Popular Hosting Provider Revamps Website and Rebrands Service Packages

A well-known web hosting company just gave its website a makeover. They changed their footer text to make it clear they’re not officially linked to a certain open-source content management system or its foundation.

The new footer says they support the user community but aren’t endorsed by or connected to the trademark owners. It’s a wordy way of saying “We’re fans, not official partners.”

They also renamed their service packages. Instead of using specific CMS names, they now just call them “Essential,” “Core,” and “Enterprise.” It seems like they’re trying to avoid any confusion about their relationship with the software they use.

This update happened just before a deadline set by the organization behind the CMS. It looks like the hosting company wanted to play it safe and avoid any trademark issues.

yeah, i noticed that change too. kinda weird how they’re tryin to distance themselves from the cms they built their rep on. wonder if there’s some behind-the-scenes drama goin on? anyway, as long as my site stays up, i dont really care what they call their packages lol. just hope they dont jack up the prices

This rebranding move is quite telling of the current state of the web hosting industry. I’ve been following these developments closely, and it’s clear that many providers are trying to navigate the complex waters of open-source partnerships and trademark compliance.

From what I’ve observed, this particular hosting company has always provided solid service, regardless of their package names. The shift to more generic titles like ‘Essential’ and ‘Enterprise’ is likely a strategic decision to broaden their appeal beyond specific CMS users.

While this change might impact their immediate SEO performance, I believe it’s a smart long-term play. By distancing themselves from specific CMS associations, they’re potentially opening doors to partnerships with other platforms or even developing their own proprietary solutions.

Ultimately, users care more about reliability and performance than package names. If this company continues to deliver on those fronts, they should weather this transition just fine.

I’ve been using this hosting provider for years, and I’ve got to say, this rebrand doesn’t surprise me. They’ve always been walking a fine line between supporting popular open-source platforms and trying to carve out their own identity.

From my experience, the service quality hasn’t changed much over time, regardless of what they call their packages. The new names are pretty generic, but I guess that’s the point - to avoid any legal headaches.

What’s interesting is how this might affect their SEO. A lot of people search for hosting specific to certain CMS platforms. By moving away from those terms, they might lose some traffic. But then again, maybe they’re banking on their reputation to carry them through.

It’s a tricky balance between leveraging the popularity of open-source systems and building your own brand. I’ll be curious to see how this plays out for them in the long run.