Hey everyone, I hope this isn’t too basic of a question but I’m curious about something. When you provide white label services or add custom branding to your designs, do you usually increase your prices? I’m trying to understand if this type of customization should incur extra charges or if it’s part of the normal service. What has your experience been? Do clients generally assume they will pay more for their own branding instead of using your company’s branding? Thanks for any insights!
i usually add like 15-20% for custom branding. not because its harder, but cause they always want revisions and it’s a lot of back and forth. also, had clients blame me when their logo looks weird on small sizes lol
Pricing isn’t the problem - it’s all the manual busywork that comes with custom branding.
I used to waste hours checking brand assets, swapping logos across templates, and dealing with endless revisions. Then I automated everything.
Now when clients send brand assets, my automated workflows resize logos, check color contrast, and generate brand-compliant templates automatically. What took 2-3 hours now takes maybe 15 minutes.
Revisions are handled through approval workflows where clients preview and approve changes without email chains. The system tracks everything and applies changes across all deliverables instantly.
I keep pricing competitive because I’m not wasting time on repetitive tasks. Clients get faster turnaround and I actually get to design instead of managing assets.
The automation handles tedious stuff so well that custom branding became profitable instead of a time drain. Total game changer for client relationships since everything moves way faster.
Deal with this all the time. It’s not about charging more - it’s about setting expectations upfront.
Clients assume their branding goes on everything because it’s their project. Problem is, some have terrible brand assets. Low res logos, weird colors that don’t work digitally, expensive fonts.
I do a quick brand audit first. Assets look good? No extra charge. Need to recreate their logo, hunt down fonts, or fix color issues? That’s billable.
Be honest from the start. I tell clients “I’ll check your brand assets and let you know if there’s prep work.” Takes 5 minutes to spot problems, then I quote accordingly.
Once had a client whose logo was literally a photo of their business card. Spent 3 hours recreating it. Should’ve caught that earlier and charged for it.
Charge for actual work, not just because it’s “custom.” Clients respect that way more.
I’ve been doing custom branding for three years. It really depends on how complex the work is. Just swapping logos and colors? I don’t charge extra - it’s quick and clients expect their branding anyway. But creating brand guidelines, custom fonts, or rebuilding templates from scratch? That’s definitely billable. The biggest thing I learned: be upfront about what’s included in your base rate vs. what costs extra. Most clients get that extensive customization costs more, but they’ll get confused if you don’t set clear boundaries from day one.