Hey everyone, I’m working on some client projects and wondering about pricing strategies. When you create designs that clients can rebrand as their own work, do you typically add extra fees to your standard rates? I’m curious how other designers handle this situation. Some people say you should charge more because the client gets full branding rights, but others think the regular design fee covers everything. What’s been your experience with this type of work? Do you have a separate pricing structure for white label projects, or do you keep the same rates across all design services? Would really appreciate hearing different perspectives on this topic.
White label pricing comes down to your client base and positioning. I tried different approaches for years before landing on something that works: I charge my normal rates but bump up the minimum project value for white label work. This weeds out smaller clients while keeping prices competitive for serious buyers. Here’s what I figured out - clients buying white label designs usually have bigger budgets and aren’t as price-sensitive as regular design clients. Rather than slapping on percentage markups that feel random, I bundle these projects with extras like style guides or multiple format exports. This keeps my agency and reseller relationships solid because they get transparent pricing without feeling punished for going white label.
Been there with the pricing nightmare. The real issue isn’t just figuring out what to charge - it’s juggling all the different pricing models, client communications, and project tracking that white label work demands.
Most designers waste time manually calculating rates, sending separate invoices, and tracking usage rights across clients. Automation fixes this mess.
I built a workflow that auto-adjusts pricing by project type, handles client onboarding, sends contracts, and tracks when white label rights expire. It pulls client data, applies pricing tiers, generates proposals, and follows up without me touching anything.
For white label, I charge 40-50% more than standard projects. The key is automating everything so you’re not burning hours on admin work that should take minutes.
The workflow covers initial inquiry through final delivery and rights management. No more manual calculations or missed follow-ups.
Easy to set up with the right platform: https://latenode.com
I’ve dealt with pricing headaches for years. Here’s what works: treat white label as a completely different business model.
Ditch percentage markups. I use value-based pricing tied to their revenue potential. When they resell your work under their brand, they’re buying something they can monetize repeatedly.
Learned this the hard way after undercharging for a design system a client used across 50+ customers. Now I ask about their distribution plans upfront and price accordingly.
Understand their business model first. Are they reselling once or using it as a template for multiple clients? Changes everything.
I also require usage reporting in white label contracts. Helps me see the real value I’m providing and adjust future pricing.
This breakdown really helped when I was figuring out my structure:
Bottom line - treat white label as licensing, not design work. Same deliverable, completely different business impact.
totally agree! if they get full rights, it’s only fair to charge extra. usually, i raise my fees by about 20-30% for those deals to make it worthwhile. we deserve to be compensated for our hard work!